KPL-01The CRO destination / 8-figure Amazon brands

Where serious Amazon
brands convert.

A digital CRO for Amazon brands, run by expert Dorian — wired straight into your account data.

3,000+ optimizations · 60+ brands in the log · By application

In the log
SURIEssorEtta VitaDude WipesFullstarAccel ClubClear AdsP&G
LiveKPL-Catalog · ROI priority engine

Your catalog, ranked by recoverable revenue.

Keplo benchmarks every ASIN’s conversion and click-through against its category, prices the gap in dollars, and ranks the catalog by how much revenue you can recover — so you always work the highest-ROI fix first, and leave the ones already beating market alone.

keploROI Priority Engine
RankProductTraffic · 30dCVR vs marketCTR vs marketLeverPotential ROIPriority
01
Triple Magnesium Glycinate · 120ctB0CMK7Q4D2 · Supplements · $313K/mo
121.0KSESS11.9%
9.8%mkt 13.6%−3.8 pts
ORG0.42%PAID0.51%mkt 0.56% · −33%
LISTING / A+9.8 → 13.6 CVR
$74.5K/MO
WORK NEXT
03
Ceramic Nonstick Fry Pan · 10inB0CN9F3R71 · Kitchen · $207K/mo
51.0KSESS1.7%
12.1%mkt 14.0%−1.9 pts
ORG0.55%PAID0.61%mkt 0.66% · −20%
MAIN IMAGE0.55 → 0.66 CTR
$24.4K/MO
QUEUED
05
Grain-Free Salmon Dog Treats · 2lbB0CP2L8W44 · Pet · $163K/mo
96.5KSESS5.2%
15.4%mkt 16.2%−0.8 pts
ORG0.71%PAID0.49%mkt 0.75% · −6%
MAIN IMAGE0.71 → 0.75 CTR
$5.8K/MO
MONITOR
02
Vitamin C Brightening Serum · 30mlB0CD6V1882 · Beauty · $141K/mo
42.0KSESS10.8%
11.2%mkt 15.6%−4.4 pts
ORG0.38%PAID0.72%mkt 0.72% · −89%
MAIN IMAGE0.38 → 0.72 CTR
$36.9K/MO
QUEUED
07
Insulated Tumbler · 30ozB0CG4T9N05 · Outdoors · $128K/mo
30.5KSESS5.5%
16.8%mkt 17.5%−0.7 pts
ORG0.62%PAID0.58%mkt 0.60% · ✓
AT MARKETat / above market
$1.8K/MO
HOLD
04
White Noise Sound MachineB0CB7H2X63 · Baby · $98K/mo
29.0KSESS3.9%
13.5%mkt 16.0%−2.5 pts
ORG0.49%PAID0.44%mkt 0.64% · −31%
MAIN IMAGE0.49 → 0.64 CTR
$15.9K/MO
MONITOR
08
Braided USB-C Cable 6ft · 3pkB0CK1S5M28 · Electronics · $76K/mo
49.6KSESS4.8%
19.2%mkt 18.5%✓ at mkt
ORG0.88%PAID0.41%mkt 0.70% · ✓
AT MARKETat / above market
$0/MO
HOLD
06
Bamboo Bath Caddy TrayB0CF8J0P19 · Home · $54K/mo
14.6KSESS0.9%
14.9%mkt 16.5%−1.6 pts
ORG0.51%PAID0.39%mkt 0.62% · −22%
MAIN IMAGE0.51 → 0.62 CTR
$5.8K/MO
MONITOR
09
Resistance Bands Set · 5pcB0CR3W6Y50 · Fitness · $41K/mo
18.5KSESS9.3%
17.6%mkt 17.0%✓ at mkt
ORG0.66%PAID0.35%mkt 0.60% · ✓
AT MARKETat / above market
$0/MO
HOLD
Re-ranks every 4.8s as fresh session data lands — Potential ROI = modeled recoverable revenue from closing the CVR + CTR gap to category market · anonymized demo catalog
How the ranking is computedThree steps · every ASIN, every cycle
01 · Measure the gap
CVR9.8% → mkt 13.6%CTR0.42% → mkt 0.56%

Each ASIN’s conversion and click-through, benchmarked against its own category.

02 · Price the gap
CVR fix = ΔCVR × sessions × AOVCTR fix = ΔCTR% × sessions × CVR × AOV

A low CVR on high traffic, or a weak main image on a proven seller, both convert straight to lost dollars.

03 · Rank by recoverable ROI
MAIN IMAGEwhen CTR gap leadsLISTING / A+when CVR gap leads

Catalog sorts by total recoverable ROI — the larger lever names the fix. At-market ASINs drop to HOLD.

Step 02KPL-Studio · Brief compiler

Every priority ASIN gets a brief, not a guess.

The ROI winners from Step 01 move into production. Keplo compiles a full creative brief for each — who buys and why, what they search, where the listing loses — then specifies the exact images to ship. Watch one build.

keploBrief Compiler
Triple Magnesium GlycinateBrief delivered
Research dossier
R1TargetDEMOGRAPHICS
Women 35–60 · 68%HHI $75K+Parents & caregivers
R2Buyer intentJOBS-TO-BE-DONE
“magnesium glycinate for sleep”Solution-aware — compares formsCitrate vs glycinate vs oxide
R3Usage patternsWHEN · HOW · CADENCE
·Nightly, 30–60 min pre-bed·Stacked for calm + recovery·Repurchase ≈ 45 days
R4SQP analysisSEARCH QUERY PERF.
QUERYIMPRCTRPURCH
magnesium glycinate24.1%0.42%6.8%
magnesium for sleep11.7%0.51%9.2%
chelated magnesium8.3%0.38%5.1%
High impression share · low purchase share = the gap
R5AdvertisingPAID ANALYSIS
·ACOS 41% on broad terms·Branded defense weak·Upside in problem-aware terms
R6Features → benefitsCOMMS TO IMPROVE
Triple-form blend3 pathways: absorption + calm
Fully chelatedGentle on an empty stomach
120 countTwo-month supply
BRIEF DELIVERED ✓
Proposed creativeListing images · 6-frame stack
LISTING / A+Recoverable $74.9K/mo
01
MAINHero · pack + supplement facts
02
INFOGRAPHIC3 magnesium forms explained
03
BENEFITSSleep · Calm · Muscle
04
LIFESTYLENightly wind-down routine
05
COMPARISONGlycinate vs citrate / oxide
06
HOW TO USEDosage + 3rd-party tested
Every priority ASIN compiles a research dossier → creative spec → print-ready assets · anonymized demo catalog · toggle ASIN 01 / 02 above
Step 03KPL-Loop · Closed-loop learning

Win or learn — every test sharpens the next call.

The moment a test concludes, the result posts back to Slack, ClickUp and Monday. Keplo measures it, stores it, and updates the model — so the system compounds: every decision is more accurate than the one before it.

keploClosed-Loop Engine
Integrations syncedDecision accuracy 87.3%
Client activity · delivered to your toolsLive
MMONDAY.COM · ROADMAPQ3 test plan auto-reprioritized2m
WINKPL-118 · concluded22m
Triple Magnesium GlycinateBenefit-led main image · vs control · 14-day test
+18.4%CVR UPLIFT
+$11.2K/MO REALIZED
96%CONFIDENCE
Shipped to catalog · model updated|Slack ✓·ClickUp → Done·Monday ✓
CCLICKUP · GROWTH BOARDKPL-118 asset moved to Shipped31m
LEARNKPL-121 · inconclusive1h
Vitamin C Brightening SerumLifestyle-led hero · −2.1% CTR · not significant (p=0.34)
3 TESTSpattern detected across the line
NEW HYPOTHESIS · READYBuyers convert on proof, not lifestyle — lead the hero with the 20% concentration + clinical claim.
Fed to model · sharpens the line|New brief queued·Slack ✓·ClickUp task created
SSLACK · #AMAZON-GROWTHWeekly closed-loop digest posted1d
Closed-loop systemMeasured · stored · compounding
TEST
MEASURE
STORE
LEARN
DECIDE
87.3%Decision accuracy↑ from 71% at test 01
TESTvariant live on the listing
42TESTS CONCLUDED
1.24MDATAPOINTS STORED
61%WIN RATE
+14.2%AVG LIFT / WIN
Accuracy per test42 tests
Connected · two-way sync
SSlackSYNCED
CClickUpSYNCED
MMonday.comSYNCED
AAmazon AdsSYNCED
Every result — win or learn — is measured, stored and fed back into the model · nothing is lost, each test makes the next decision more accurate · anonymized demo
01Receipts

Proven or killed.

“We think this image is better” never reaches your Slack. What does: the verdict — proven or killed, on your own numbers — and the next test already queued. A sample from the log.

EngagementWindowCVR liftVerdict
Test logClosed engagements
Supplement brand — full listing loop+48% sales · 5,102% ROI6 months+98.0%proven
Supplement brand — full listing loop+48% sales · 5,102% ROI
6 months+98.0%proven
Beauty — relaunch + A+ system+$407K/yr · 5,715% ROI3 months+17.5%proven
Beauty — relaunch + A+ system+$407K/yr · 5,715% ROI
3 months+17.5%proven
Homeware — variation optimization+19.2% sales · 878% ROI5 months+16.0%proven
Homeware — variation optimization+19.2% sales · 878% ROI
5 months+16.0%proven
Personal care — listing test sprint+$80K sales · 1,291% ROI3 months+11.0%proven
Personal care — listing test sprint+$80K sales · 1,291% ROI
3 months+11.0%proven

Client case studies — anonymized by category · 13 years of receipts is the brand

02On the record

I'm doing this video because the results are amazing. You can literally get an ROI of five, ten X plus whatever you pay them.

Adam “Heist” Runquist7-figure Amazon seller · product launch expert
Result+19.5% CVR
Window4 months

The ROI we've seen from Keplo's optimization is incredible. Our conversion rates improved dramatically while revenue soared.

Sim Mahon8-figure seller · multiple brands
Result+15% revenue · +14% CTR
WindowOngoing

I've tested a lot of listing optimization tools — this is the best approach I've seen, and it's only getting more powerful.

George MeressaFounder, Clear Ads
ResultAgency-verified
Window
03The operator
Dorian Nedzewicz — Keplo operatorKPL-OP-01Dorian

A digital CRO. Run by Dorian.

A digital CRO that reads your account at platform depth and never sleeps — prioritizing, drafting, monitoring. Dorian runs it: thirteen years of judgment on what to test, what it means, what’s next. The system does the work; Dorian makes the calls.

Dorian’s calendar is the one input that doesn’t scale — it’s exactly what the tiers price.

The record
Practice13 years
Optimizations3,000+
Brands60+
CapacityLimited — tiered by access
Engine → product
Direct connectionYour Amazon account, not exports
Weekly prioritiesA ranked CRO queue, every week
Full briefsResearch + brief + testing plan
Better modelsTuned on 3,000+ optimizations
Runs in your stackYour ClickUp, your Slack — no app
Ongoing supportTiered, with Dorian — hands-on
04The practice

Not another app.

The platform — your Amazon data, the models, the automations — runs underneath. Your team sees one thing: a prioritized queue of briefs in the ClickUp and Slack you already run. The platform is real. The dashboard is your ClickUp.

KPL-S1Diagnose

A direct Amazon connection — Business Reports, SQP, sessions, deeper than any export — read by models tuned on thirteen years of tests, finding what's actually holding back each listing.

KPL-S2Prioritize

Every week, a ranked list of conversion opportunities lands with your team — content improvements ordered by expected impact. Only what the evidence can power; “no” is part of the service.

KPL-S3Brief

Each green-lit opportunity ships as a full brief — the research, the brief itself, the testing plan — as tasks in your ClickUp, updates in your Slack. Ready for your team to run.

KPL-S4Measure

The thing nobody else does. Every change, proven or killed, on your own numbers.

Inside every briefResearch → Brief → Testing plan → VerdictEvery brief, every time
05What we believe

Not for everyone, deliberately.

For 8-figure Amazon brands that take conversion seriously — and don’t want another app, another login, another subscription. Seller tools report without acting. Agencies act without proving. Keplo installs the practice inside your systems — and proves it.

01Proof over promisesCase studies and measured lift, or it doesn't count. 13 years of receipts is the brand.
02The loop is sacredNothing ships without a measurement path back. An output without an outcome is fluff.
03Best practices onlyIf the data can't power the test, we don't recommend it. “No” is part of the service.
04Your data decidesNot benchmarks-in-a-vacuum, not model vibes — your account, your numbers, your truth.
05Expertise is encoded, judgment is humanThe digital CRO encodes the method and does the work; Dorian makes the calls.
06Automate everything that isn't judgmentEvery hour not spent on insight is a bug.
07Your stack is the venueThe work ships into the ClickUp and Slack you already run. The day Keplo needs its own login, the design has failed.
06Access
Only 5 spots open right nowThe roster is reviewed both ways — applications close when the spots fill.
Included — every tierThe weekly mastermind

One call a week, every member: live-test strategies, automation drops your team can run the same day, invited experts from inside the Amazon ecosystem.

Strategies · Automations · Experts
Core
$3,500/MO
5 briefs / month
PlatformFull loop + agent + automations
DorianMonthly strategy call
SupportAgent-first, async
Pro
$6,500$5,000/MO
First 3 only · limited time10 briefs / month
PlatformEverything in Core
DorianTwo calls a month + audit reviews
SupportSlack channel
Partner
$10,000/MO
20 briefs / month — full catalog
PlatformEverything in Pro + custom automations
DorianWeekly call, roadmap ownership
SupportClickUp embedded, priority everything
Training3-month program for your team

On-ramp — $2,500 one-time: deep audit + test roadmap + one measured test, credited to month 1.

Within the first cycle, you’ll know three things most brands never learn:

01What's actually capping your conversion
02What to test first — and why
03Whether it worked — in dollars
What happens next
01 — ReviewApplication read — fit assessed both ways
02 — Fit callA direct conversation with Dorian
03 — On-ramp$2,500 deep audit — credited to month 1
Application — reviewed personally
07Questions
Why is there an application?

Because the constraint is real: Dorian's calendar is the one input that doesn't scale, and the roster stays small so the quality bar stays where 8-figure brands need it. Applications are reviewed both ways — and “no” is part of the service.

Who is Keplo for?

Established Amazon brands that take conversion seriously — typically 8-figure, always with consistent traffic worth converting better, and usually done adding subscriptions. During the application we assess fit both ways. Not for everyone, deliberately.

What exactly is a brief?

A fully-researched, ready-to-run unit of CRO work: the research behind the opportunity, the creative/content brief itself, and the testing plan to prove it. Briefs are prioritized weekly from your own Amazon data, delivered as tasks in your ClickUp and updates in your Slack, and measured to a verdict — proven or killed.

What if we need more (or fewer) briefs?

Tiers scale 5 → 10 → 20 briefs a month, and the weekly list is ranked by expected impact — so the highest-impact work always ships first, whatever your volume. Tiers run month-to-month; move up or down as your catalog demands.

What results can I expect?

Clients typically see double-digit CVR lifts within the first cycles — see the receipts above. Every recommendation is measured on your own numbers and ends in a verdict: proven or killed. We don't count anything that can't be measured.

How is this different from tools or an agency?

Seller tools hand you another dashboard and leave the work with your team. Agencies do the work outside your systems and can't prove the result. Keplo is a data-rich platform that stays invisible: a direct Amazon connection, models tuned on thirteen years of tests, a prioritized brief queue landing in your ClickUp and Slack, every change proven or killed on your numbers. You keep your stack and gain the practice.

Is this another app we have to adopt?

No — that's the point. The platform is real — data, models, automations — but the dashboard is your ClickUp. No new login, no per-seat subscription. Keplo connects directly to your Amazon account, and the work shows up where your team already operates: tasks in ClickUp, updates in Slack, calls on the calendar — including the weekly mastermind. Your workflow stays; your conversion practice upgrades.

Am I locked into a contract?

No. Tiers run month-to-month with 30 days' notice. We don't lock you in — the receipts do.

How do we start?

With the on-ramp: a $2,500 one-time deep audit, a prioritized test roadmap, and one measured test — credited to month 1 if you join a tier. You'll know what's capping your conversion before you commit to anything.

Who actually does the work?

It's a digital CRO for Amazon brands, run by Dorian. The system reads your account at platform depth and never sleeps: prioritizing, drafting, monitoring. Dorian brings thirteen years of judgment — what to test, what it means, what's next. The system does the work; Dorian makes the calls.